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The free methods usually consists of keyword research, article marketing, blogging, classified advertising, social media, video marketing and web 2.0 while the paid ones are banner advertising http://www.forbes.com/sites/kylewong/2016/05/04/how-target-built-a-world-class-digital-marketing-team-tips-from-cmo-jeff-jones/#701feb11214d, Pay Per Click or PPC advertising and media buys.
But there are ways and means of fighting back. Retail experience, price points, education, payment plans – these are things online simply cannot and will not offer, and things the consumer is willing to pay for and engage with. If back in 2008, post-GFC, a internet marketing expert and someone at WOW Sight And Sound had taken a long, hard look at their business and corrected the 7 points above, would they called in the administrators? Even if WOW Sight And Sound had just managed the first point, and they’d continued to engage me, perhaps that would have helped?
But this does not mean that the network is successful. You will find many MLM distributors claiming to provide you with a monthly income of $1000 or $1500. Beware of these things as most of them are scams. There is no way that an MLM distributor can generate this much amount of money.
Promote high commission products my digital marketing preferred affiliate network for this is ClickBank. They specialize in electronic gadgets and pay high commissions for each sale you make through your affiliate link.
I’ve had prospects approach me about outdoor advertising. If it makes sense to me, I will gladly connect that person with my contacts in the field. I had my head in the game on that one years ago, and the cost per viewer, traffic patterns, etc. was more than I wanted to deal with. Outdoor advertising rocks. It’s not my specialty, but I wouldn’t discourage you from it just because I want those marketing dollars over here.
Our small business owners don’t have these resources and quite frankly, they don’t have the time to develop their marketing. They have an hour here and there and try whatever seems accessible at the time. The result, fragmented marketing and inconsistent marketing and great sense of disappointment and disenchantment for the business owner.
That had very, very little bearing on whether I shopped with you. Sure the Broncos rocked up to your stores now and again, but did this drive sales? Did you analyze whether having the logo on their shirt sleeve actually put more bodies through the doors? I doubt it. Hindsight is the only exact science but maybe marketing expert could have spent the money better spent on consumer engagement and education?
Even if you’ve spent a lot of time online, or you’ve run your own business offline, you need to know how business online works. The Internet is very complex and a good online business idea alone will not be enough. Would you open a store on a busy street without checking out the location or products you are going to sell first? No of course you wouldn’t. You’d do your market research, and you’d also spend the time to find those allies and partners you’d need to help you in areas that are not your forte!
In closing, the main point with your website and newsletter is to use them to create mutual respect and trust between you and your readers. Give them the respect that they deserve and you will gain their respect.